Free guide · Part 1 of 2
Get more leads from the traffic you already pay for.
The Front-End Funnel Guide is a plain-English blueprint for the pages, offers and forms that turn visitors into people who raise their hand.
- The landing page layout that turns visitors into leads
- How to pick an offer worth trading contact info for
- The form decisions that decide lead quality
- A 15-point scorecard to grade your own setup
Where should we send it?
Free. It takes 20 seconds, and you can download it right away.
What’s inside
Written for business owners, not marketers. Every step comes with the reason it matters to your revenue.
Start with the result
Pick the funnel that fits what you actually want: booked appointments, a list to follow up with, or direct sales.
The landing page blueprint
The parts of a page that turns visitors into leads, in order, with what to do and what to avoid.
Grade your front end
A 15-point scorecard that shows exactly where you’re paying for attention and not capturing it.
Next: what happens after the lead comes in
Part 2, the Back-End Funnel Guide, shows how to turn the leads you capture into booked appointments and paying customers, automatically.
Get Part 2, the Back-End Funnel Guide